- Writing – Excellent grammar, creative and communications skills
- Interviewing – Extricating the salient points for articles and communications
- Interpretation – Comparing like or unlike topics and making meaningful connections
Journalism – Generous portfolio of articles, mostly regarding food, produce and sustainability
Marketing – Significant agency experience, as a writer and account liaison, with hubs in healthcare, B2B, technology and consumer markets (including cable TV and fashion)
Producing – Sizeable cache of video work
Branding – Interview internal and external stakeholders to help determine brand position and focus, with recommendations for direction
Synopsis of Organizational Involvement
Susan Vogel Consulting: 2006 – Present
Research and interview experts in various fields, writing in-depth articles on sustainability, food safety and industry issues for Produce Marketing Association’s quarterly magazine. Interviewees have included Condoleezza Rice, Colin Powell, David Plouffe and Jack Welch, among others. Also write articles for Temple University’s online publication and write scripts and produce videos for Philadelphia Scientific.
PinPoint Strategies, LLC: 2006 – Present
Creative Consultant: Help Guthrie Health establish, develop and expand its key organizational priorities by developing comprehensive, strategic marketing campaigns; writing website copy; scripting and producing marketing videos and speeches; collaborating with senior academic healthcare leadership.
Aloysius, Butler & Clark Advertising: 2002 – 2006
Copywriter/Account Manager: Conceptualized, wrote copy and worked with clients including Geisinger Health System and Abington Hospital. Targeted, multi-faceted recruitment campaign resulted in doubling of physician hires in one year (Geisinger).
Comcast Corporation, Philadelphia, PA (late-‘90s, early 2000s)
Writer/producer: Developed corporate presentations for Comcast organization.
Century Advertising, Bala Cynwyd, PA (mid-‘90s)
Copy Director: Developed acquisition/retention campaigns for this in-house ad agency for national cable company, wrote SVP speeches and articles.
The Weightman Group, Philadelphia, PA (late-‘80s, early ‘90s)
Copywriter: Worked with creative and account team to develop consumer and B2B campaigns for Scott Paper, ALPO Pet foods, San Giorgio Pasta, Jefferson Hospital.
Strawbridge & Clothier, Philadelphia, PA (mid-‘80’s)
Lead Fashion writer: Wrote copy for 3 fashion divisions, first-ever fashion catalog.
Susquehanna University, B.A. English, cum laude